MINIMALISTIC MARKETING

Web landing pages are SO important and, according to Scott, are often neglected. Let's make sure you aren't one of the neglecters....

Social networking. Everyone says you need to do it, but with what content? Scott asserts that just about everyone is doing too much...

Something big is in the news. Always. Newsjacking is the insertion of you or your company's ideas into the breaking news story which...

What is SlideShare? SlideShare, owner by LinkedIn, is a sharing platform for slide presentations, infographics, documents and...

Creating a buyer-centric website is key in creating a positive online relationship with potential customers. Your site should be a...

Media Relations has changed since the introduction of the web. And so has the rules. Sending large groups of reporters the same pitch or...

David Meerman Scott reminds us that news releases are read by consumers or general public directly, meaning "you need to be speaking...

News Releases: The Basics The news release is considered the backbone of all PR writing. It is the information that could be made into a...

Social media marketing, or content marketing, is all the rage in marketing and public relations today. Businesses are investing more and...

Importance Buyer personas are vital to the marketing process. Specifically, they are necessary to accurately know how to reach your...