Lessons on SlideShare

What is SlideShare?

SlideShare, owner by LinkedIn, is a sharing platform for slide presentations, infographics, documents and professional videos. It makes it easy for users to watch and interact on site, embed and share on social media. Scott illustrates just how powerful SlideShare can be with his own presentation being viewed over a quarter of a million times.

Here are the 6 lessons Scott shares:

Lesson 1: Give something to the users.

Users want something out of your SlideShare. And they do not want an advertisement for whatever you sell. They want solutions and information. In Scott's case, he chose to share content from his book. He was giving away free information from his book, not selling it.

Lesson 2: Display your best work.

Not only did Scott give away free content from his book, he gave away the best part. He did so under the assumption that some viewers will want more details on the matter and purchase the book. He also got his name out there, and attached to high-quality info instead of an ad.

Lesson 3: Social sharing will reach a wider audience.

Just like sharing content on other sharable social media platform, your content has the potential to reach a much larger audience. As you get shares on your SlideShare, the content is spread onto the feeds of different networks.

Lesson 4: People want high-quality content.

Remember SlideShare is a information, professional social platform. People, and publishers, go on there to find content to share on their LinkedIn feeds. They are looking to share solutions and information with like-minded professionals. So, use high-quality content that people want to know about.

Lesson 5: Make it easy on the eyes.

SlideShare is a visual medium. Use a design that is easy to process and understand. Use relevant images. Be mindful of the user, including illustrations and graphic that are simple and powerful.

Lesson 6: Only one idea per slide.

Scott advises using one slide for every idea, even if that means its a larger slide deck. Remember it's visual, people don't want to be bombarded with tons of information in one slide.